This week we celebrate Industry Day (25/5), a date to remember the importance of a sector that represents 22.2% of national GDP and 71.8% of exports of goods and services.
And what are the prospects for the Brazilian industry and RMVale? The scenario is difficult, but with many opportunities. This is how Alexandra Gioso, regional director of the CIESP in São José dos Campos, sees the situation.
“We are living in a moment of transformation, of reorganization of global production chains. The cost of raw materials has increased a lot, affecting production costs. The economy remains unstable, with high inflation and high interest rates, which has an impact on investment capacity. But the data on employment and the trade balance are positive this year, we see a recovery”.
The businesswoman took office in January, at the head of a slate formed by Rodrigo Garbelotto Ramos (1st vice-director) and Ney Pasqualini Bevacqua (2nd vice-director), who will lead the entity until 2025 .
With extensive experience in the sector, Alexandra served as the Director of International Relations and Foreign Trade at the CIESP Regional Office in 2020 and 2021, and closely followed the efforts of all industry players to remain competitive during the pandemic. Therefore, he believes that resilience and adaptability have made businesses stronger.
“In the region, we have structured chains, with companies that manufacture high-performance and value-added products, ready to serve the international market and take advantage of the favorable exchange rate. The aeronautics, automotive and defense sectors are very strong”, he illustrates.
For her, two points can make the difference for the segment to achieve more robust growth. “It depends on the level of training and the technology. The Valley has always been a hub in this sense. We have a high level of technical quality in the supply capacity, but in the process of digitization, we can still make a lot of progress. In this moment, which we call post-pandemic, but which is still impacted by global issues such as the war in Ukraine, everything must be thought out strategically.
Alexandra points to other promising avenues and the need for government support. “Companies must specialize in technical niches, certain things will be outsourced, such as the purchasing part. Governments are also trying to learn from all of this, they need to work on reducing bureaucracy, public policies to work with industry and bring more competitiveness”.
In this context of cooperation, she cites the role of CIESP as a promoter of industrial development and job creation. “We have structuring programs, like the Digital Transformation Journey, to train more than 40,000 companies in the state, alongside Senai and Sebrae. Another initiative is in the IT field, training certified professionals to work in areas such as artificial intelligence, cybersecurity and machine learning, with partnerships with Amazon, Google, Cisco and Microsoft”.
With regard to the main priorities of her mandate, she highlights as an objective the discussion of subjects such as tax reform and the reduction of industry costs, in addition to encouraging human potential in companies, industry 4.0 , new technologies, sustainability and network expansion. of partnerships.
“We have launched an internal process of innovation, involving entities, public authorities, involving the needs that the industry is experiencing, with a detailed study of the opportunities in the region, in collaboration with the town halls, a strategic plan to clarify the bottlenecks and promote common governance”.
First woman in the regional management of the CESP, she also spoke of representativeness. “We feel alone in leadership, this is a question that I have brought to my management. We must have women in the front line, we have trained a lot of them. Women bring sensitivity, flexibility, creativity, a more This sisterhood is important and I hope to be able to encourage the presence of women on boards of directors, entities and management positions in industries, to have a natural balance”.