Alfa Romeo opens with the launch the Tonale flagship store in Milan – Attualità

The new history of Alfa Romeo, inherited from the beginnings of the Tonale C-suv and the subsequent program of the electrificazione della gamma, part of that year in 1910, was established in the production of the Anonima Fabbrica Lombarda Automobili. With the inauguration of its new flagship store, located in Milano via Gallarate, the premium brand of Stellantis shows its new brand identity for the prima return to the world, offering a reinterpretation of the classic style of the marchio in contemporary chiave.

Ed is the state of the art for the unveiling of Tonale (alla presence of Jean-Philippe Imparato, CEO of the brand) negli ampi space of this show-room – a minimalist and technological space that harmoniously unites the elementsi che lo compongono – ricordare comes to pocket decine di metri di distanza, always in nel district of the Portello, sorgesse nel 1910 il primo luogo di produione delle raffinate e sportivissime Alfa Romeo.
“The inauguration of the world’s first flagship store with the new brand identity in Milan – by Francesco Calcara, senior vice president of global marketing and communication Alfa Romeo – represents a crucial moment, the opportunity to be inspired by the world. ‘ Italia rimanendo fedeli alle nostre radici. With Tonale, in Alfa Romeo and in atto a radical evolution verso la nuova era della connettività e dell’eletrificazione: the Metamorfosi does not only apply to products and alle tecnologie, my ridefinisce l’ intera customer experience, including service quality and brand identity. del marchio, at the center of a premium shopping experience”.
The new flagship store in Milan, part of the Stellantis &You Sales & Services program, was launched at the same time as the commercial launch of Tonale in the European market. If it is a luogo dove, live a sensory and immersive experience alla scoperta dei suoi valori fondanti and its vision of the future. Caratterizzato da effetti materici unici, Il nuovo flagship store Alfa Romeo is alive with an essential, technological atmosphere for a premium customer experience.
All’esterno della struttura, i visitatori vengono accolti dalla scritta Alfa Romeo – made in the corsivo of traditional character – and of the large totem rosso a lato dell’ingresso, with specchiato effect, which conceptually contributes to a central customer experience sud che, infatti , if rispecchia nell’oggetto che representa i valori del brand, creating quindi una perfetta symbisi tra la tribe e la nuova ‘casa’ dell’Alfa Romeo.
The historic Rosso Alfa colours, a vibrant and daring painting che richiama le emozioni del marchio et riflette il suo Dna di nobile sportività italiano from 1910. It expresses both its premium value and the technology of the primato propria dei modelli Alfa Romeo. Nella Lounge Area is possible to live a vera experience of the marchio and its leggendaria storia, sfogliando i numerosi libri presenti, acquiring the dedicated merchandising or semplicemente rilassandosi all’esclusivo cafè. The Area Join the Tribe presents a future southern gate of the marchio, to know the southern anticipazioni and other solutions of the Biscione, another to consolidate the sense of the tribe belonging to Alfa Romeo, the special community that if riconosce nei valori del brand.
Complete the new showroom in the area adibita all’acquisto, più riservata, and dedicated to all’Aftersales, another fundamental tappa of the Alfa Romeo customer experience, which follows orari specifici per floor and responding to what a premium customer needs avere.
“Siamo fieri e orgogliosi – ha ribadito Paolo Romano, general manager Stellantis & You Italia – di poter essere il point di partenza della new era Alfa Romeo; tutto il team di Stellantis & You Milano is ready for accogliere i clienti nel nuovo scrigno che custodisce i gioielli di Casa Alfa Romeo, transferring all the passion and skill of a premium brand to Alfa Romeo’s needs”.

Leave a Comment