Tate McRae also explains how to build a community on social media. At the same time, however, she also warns of the “toxic danger” that can emanate from social media such as Instagram.
FOCUS Online: You are ranked as a major newcomer to the music business: a healthy 3.2 billion streams combined, number 1 in the top 40 and dance charts. You were also the youngest musician to appear on the “Forbes 30 under 30” list in 2021. What does this success mean to you personally?
Tate McRae: For me, success is when I feel a connection with my audience. Whether I’m performing on stage or releasing a song, it’s important to me that people can relate to me and feel something about it. There’s nothing quite like feeling someone’s energy and seeing the audience give it back. Everything else is just a bonus!
His German mother was already dancing at the State Ballet in Berlin. Did she pass on her “dance genes” to you?
Tate McRae: Yes, my mother is German. She was a dancer and dance teacher. I attended the Berlin State Ballet, won a scholarship for the YAGP – a ballet competition – and took classes to train. My grandmother was born in Berlin, so my grandfather and my mother traveled with me to Berlin for three weeks so that I could go to school there.
What was your very first sense of musical accomplishment?
Tate McRae: I think my song “One Day” was gaining momentum. It was the very first time I thought anything could come out of it. Being so close to my fans on YouTube and realizing that people can relate to my lyrics and my stories was something very special to me!
What moment do you see as your musical breakthrough?
Tate McRae: My musical breakthrough came when I released You Broke Me First. It was the first song that went truly global and was on the radio 24/7! Definitely a cool moment to hear myself so often in public.
What is your relationship with social networks?
Tate McRae: I have a love-hate relationship with social media. I loved being creative and uploading myself to YouTube both dancing and singing. But honestly, social media can be very toxic and I have to make sure I don’t focus too much on it. Social media can really confuse your head and cause you to focus on the wrong things.
What are the biggest mistakes you can make when dealing with social media?
Tate McRae: The worst thing you can do is compare yourself to others. Social media is always exactly what people want to show you. You should always remember that each person has many levels in their life. What you see on social media is usually just the “surface layer”.
Amazon Store – Tate McRae – “I Used to Think I Could Fly
What tips do you have for gaining social media followers?
Tate McRae: Honestly, I try not to even think about gaining subscribers. Whenever I focus on that, I tend to feel like I’m focusing on the wrong things and that way I’m posting things that aren’t necessarily “me”.
What is important in social media if you want to make it a real community?
Tate McRae: I think it’s important to stay involved and interact with your followers in general. Post things that are important in your life. Do you have the courage to show your “real you”!
And in your experience, are there certain times of the day when you can achieve the greatest reach on social media?
Tate McRae: Again, honestly, I try not to think about it too much. But I think you have the greatest reach when most people are active. This would be in the evening before going to bed or in the morning.
Do you struggle with stage fright when performing in front of an audience?
Tate McRae: I think the stage is where I feel the most comfortable. I’m still nervous, but it’s more of an excitement or even excitement when I’m playing shows.
I get more nervous doing a TV appearance or an event…
What are your tips for dealing with stage fright professionally?
Tate McRae: Just breathe in and out. Be yourself, the more authentic you are, the more the audience will be with you.
What has been the best advice you have received in your professional life?
Tate McRae: Be realistic and always remember to follow your instincts.
Your singing voice and dancing skills are at an extremely high level. Honestly, how do you rate the relationship between talent and diligence?
Tate McRae: I think hard work and consistency are key. You can be talented, but if you’re not willing to work or sacrifice, it can be hard to get where you want to be.
You are 18 years old. Where do you see yourself in the next ten years? What personal goals would you like to achieve?
Tate McRae: In ten years, I would like to play in the arenas and write as much as possible. I would also like to try my hand at comedy…
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