Google announced, this Tuesday (14), during the Google For Brazil event, the news and bets for the national market. The president of the company in Brazil, Fábio Coelho, shared the stage with directors from different fields to present the resources that will help facilitate the daily life and the projects supported by the search engine.
Robot talking on the phone
After the launch in 2018, Google announced the arrival in Brazil of the duplex, an artificial intelligence technology that attempts to simulate a natural conversation with humans. In the country, the feature is being tested to make calls to update business establishment information in search results and Google Maps.
In a simulation carried out during Google For Brazil, the robot speaks to a person who works in a store to find out the opening hours of the establishment. The robot’s speech rate is very close to what a human conversation would be, and it seemed quite functional.
The artificial intelligence tool will also have functions aimed at this year’s elections. The Google assistant will help voters to consult the polling stations with the TSE (Higher Electoral Court).
Soon it will be possible to use the same resource to buy cinema and concert tickets. “With Duplex, Google wants to help businesses connect with their customers in an ever faster, simpler and more natural way,” explains Coelho.
Duplex is present in 10 other countries: Argentina, Australia, Canada, Chile, United States, France, Great Britain, Japan, Mexico and New Zealand.
Among the company’s novelties for this year’s elections are the launch of a report and a website with the main research trends related to Elections 2022.
An unprecedented report will be released in July with data from Google Trends on searches made by Brazilian users on topics important to the country, such as the economy, security and health in recent years.
Google also announced the launch of a Google Trends hub for the 2022 presidential election that will provide real-time data on candidates, parties, top questions on campaign topics, and the biggest trends in the election cycle. – similar to the one launched in 2018 and Elections 2020. The website, which will go live on August 16, the day of the official start of electoral campaigns in Brazil.
“In October, Brazilians head to the polls for another election and, as part of our commitment to the integrity of the electoral process in Brazil, we have worked on a series of innovations to connect voters with important information about elections and, in this way, enable more informed social participation,” says Marcelo Lacerda, Director of Public Policy and Government Relations at Google Brazil.
In partnership with the NGO Ação da Cidadania, Google has launched a resource in research and Google Maps for the establishment of solidarity kitchens in operation throughout the country. The objective is to create a solidarity network to help people in situations of social vulnerability to find food distribution points and free meals.
The locations will also serve as food collection points. Citizenship Action has received technical support from the United Nations World Food Program (WFP) Hunger Center of Excellence.
Now, when searching for “solidarity kitchens” on Google Maps or in search, it is possible to have access to the nearest food banks, pantries and solidarity kitchens that are mapped and verified by Citizenship Action across the country.
So far, more than 1,000 points have been registered in all regions of the country. At this first moment, access to information will be facilitated by a temporary filter in the main menu of Google Maps, which will directly display the search for food distribution points. You can find them by typing directly into the search field terms such as “solidarity kitchen”, “solidarity kitchen near me” and “food bank”.
Scholarship and training program
Google announced a series of initiatives focused on the inclusion, training and professional development of young people, women and people with visual impairments.
After launching new Google Professional Certificates in Data Analytics, Project Management and UX Design – in addition to the Professional Course in IT Support – Google announced the donation of, by 2026, 500,000 scholarships for the training of young people in these areas in Brazil. In its first phase, from today, 30,000 scholarships, including 2,000 for trans people, will be distributed to young people from the CIEE network (Center for Business-School Integration).
This Tuesday, Google announced the donation – through its philanthropic arm Google.org – of BRL 10 million to IRME (Rede Mulher Empreendedora) so that another 200,000 women can be trained by the Ela Pode program.
Google also announced the extension of the project in partnership with Fundação Dorina Nowill, an organization that works with the social inclusion of people with visual impairments, to the states of Piauí, Goiânia and Tocantins. The action will expand connectivity, learning and the use of accessible tools. During the pandemic, 1,500 smartphones were donated with connectivity for two years to people served by the NGO in São Paulo, with the aim of contributing to online education processes during the period of social isolation.
Google for starters
Google for Startups Brasil today announced the creation of a program that offers financial support to black people interested in starting a career in software development, in partnership with Instituto Vamo que Vamo.
The program aims to support the training of 200 low-income black developers and help them take their first steps into tech careers over the next 12 months. The initiative was announced by the director of Google for Startups for Latin America, André Barrence.
To celebrate Gilberto Gil’s 80th birthday, the Google Arts & Culturein partnership with the Gilberto Gil Institute, launches Gil’s Rhythm. A digital exhibition that pays tribute to the life and work of the singer, composer and representative of influential Brazilian cultural movements of the last century, including Tropicália.
Available in English, Portuguese and Spanish, it is the first retrospective of a Brazilian artist living on the global platform, and presents a collection of more than 41,000 images divided into 140 sections, in addition to 900 historical videos and recordings. carefully digitized. .
Among the nuggets, a 1982 album, recorded in New York, never released by Gil and lost on his return to Brazil. Now his story is reaching the public for the first time.