IBMS Dribbling Hunger project teaches entrepreneurship in Heliópolis

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The Driblando a Fome project, from IBMS- Instituto Brasil + Social, carried out a pilot course on entrepreneurship in the Nova Cidade Heliópolis community, the largest community in the city of São Paulo with 200,000 inhabitants.

The idea was to enter the community to teach people who want to be entrepreneurs. Students from the most diverse professions participated, such as cosmetics sellers, hairdressers, confectioners and freelance sellers, who aim to professionalize and turn their skills into a business. The Imperador do Ipiranga samba school provided the venue on site and provided logistical support for the initiative. IBMS coordinated the action and students will receive certificates of participation.

According to Niolanda Dantas, founder of IBMS, the entity is unable to respond to thousands of requests for help. “With the economy slowing down, jobs and incomes being lost and inflation soaring, many people are unable to have daily food to survive. The situation has worsened with the rains that have flooded entire communities in São Paulo and the arrival of winter,” he points out. The food collection actions do not stop, but for Dantas, IBMS wants to go beyond assistance. “We want to help people to become more professional, to undertake to generate income for their families. Thus we develop several paths and actions to professionalize people looking for work or help them to undertake in order to generate income and dignity. In the coming months, we will also work with the smallest apprentices. The minor works, learns and helps the family. For this, we will rely on the willingness of companies registered on the ESG agenda”, informs the founder.

In the coming months, IBMS will provide an EAD platform for computer and networking lessons, aimed at smaller learners.

Unemployment and growth of informal activity

Employment with a formal contract has lost its importance and place in the Brazilian labor market. The participation of this modality in the total labor force in the private sector was 38.1% in the 1st quarter of 2022 and is still far from the peak of 43% reached in 2014. The number of workers with a formal contract decreased by 2.8 million between 2014 and 2022, while that of self-employed or undeclared workers has increased by 6.3 million in 8 years. The data comes from the Continuous National Survey by Household Sample (Pnad Continua), from the Brazilian Institute of Geography and Statistics (IBGE).

Donation campaigns continue

The Instituto Brasil+ Social, an NGO focused on social actions in the field of health, sport and education, through the DRIBLANDO A FOME project, is intensifying several campaigns to collect non-perishable food for vulnerable families. One of them is the campaign that encourages individuals and companies to adopt a family for a fixed period (it can be from 3 to 12 months) to donate basic food baskets every month.

IBMS is also promoting lives with project sponsor Driblando a Fome, the Eternal Captain Cafu, and with artists and celebrities to collect basic food baskets.

In the second semester, he will organize a solidarity football match with former athletes of the Brazilian national team and renowned football teams to collect food.

Businessman Gil Santos, president of IBMS, believes in football as a means of bringing people together in a great social action of solidarity. “This proves that sport can help minimize the hunger of Brazilians, but public power must adopt more effective social policies and encourage the economy to generate jobs and income”, he assesses.

Niolanda Dantas appeals to companies and individuals to exercise their citizenship, by donating and helping those most in need. “We cannot just wait for government actions. The city of São Paulo, for example, suspended basic food baskets for NGOs. We only depend on the goodwill of the citizens and businesses of this city.”

The hunger situation is worsening in the country

The pandemic has worsened hunger in Brazil, which currently has 33.1 million people without food. There are 14 million more Brazilians in severe food insecurity in 2022 than in 2020.

This is revealed by the 2nd National Survey on Food Insecurity in the Context of the Covid-19 Pandemic in Brazil, published by the Brazilian Food and Nutrition Sovereignty and Security Research Network.

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