Le Journal du Net is a partner of the 2022 Mastercard Innovation Forum, which will take place in Paris on December 8. Author, Web3 specialist and guest of the MIF 2022, Jérémy Lamri reveals to the JDN his vision on the consequences of the decentralized web in companies.
JDN. What will Web3 bring businesses?
Jeremy Lambri. There are several aspects. First Company: For example, there are more and more companies selling NFTs, in many very different industries. Then on the virtual reality side there are also more and more immersive experiences and thus a lot of tools to create. Finally, there is the Web3 in the company, which particularly affects the training and work of employees. Among the topics that come up, we could talk about certifying skills in the blockchain, for example, or securing digital vaults to store pay slips. The blockchain will arrive in HR pretty soon. Little is known, but the government already registers state diplomas in the blockchain.
And the metaverse?
By 2025, we will see some interesting things happen thanks to the evolution of technologies and the convergence of artificial intelligence, blockchain and virtual reality. From there, the equipment will have matured with more ergonomic and less heavy helmets. And the use will come. So far we have only reproduced our daily lives in the metaverses. In a virtual universe, however, anything is possible! So if we start doing original and useful things in these universes that we can’t do in the real world, the applications will evolve. Since it’s still a gadget for now, we’ll stay in Second Life.
What will be the next steps?
Augmented virtual reality has much more interesting short-term potential. It is already being used in training, to work on the right gestures in the nuclear industry, to learn how to fly an airplane… By adding AI, we will see scenarios appear such as glasses that make an interactive teacher appear . Or a teacher present in augmented reality who will reproduce some form of presence. Pedagogical technique will evolve and many applications will appear in training. For example, Meta and Microsoft communicate a lot about what they do in the operating room: the surgeon wears AR glasses with a hologram that shows exactly which gestures he has to make. Technological advances make it possible to customize these experiences in all areas. All this will happen faster than a virtual universe, limited for now to sharing a powerpoint.
The blockchain will rapidly transform HR processes, be it payroll, competency management, and resumes. Tomorrow an employer or a school will be able to certify an employee’s skills or skill stones in a blockchain. And this certification will be valuable to future employers of this employee. There may even be a tactical aspect to choosing an employer based on the recognition of skills they can bestow.
Another evolution of Web3, AI will allow real-time content creation based on the analysis of data. Tomorrow it will be the machine that will create content for us, content from our head, text, audio, images… We will be able to create recruitment tests, but also new forms of communication to promote inclusion. It’s a new generation of internet where content creation will happen differently.
New positions that will also lead to the emergence of new professions…
All the way. In my opinion, four major families will emerge: those who are immersed, those who will work in Web3, such as salespeople, real estate agents, etc. Designers, those who will build these universes, that is, developers or architects who will invent the physical and moral rules. This is the category of trades arriving today. The organizers, because the more people there are in virtual universes, the more it will be necessary to organize what happens there. And finally the observers, in other words the analysts, the ones who will archive, interpret and comment on what is happening in these worlds.