You use their products and services on a daily basis, but do you know that these companies are already fully engaged in blockchain? With The Blockchain Group, Stellantis, the new name of the Peugeot-Citroën group after the merger with Fiat, is developing a Connected Vehicle Passport to secure vehicle data via blockchain and easily share it with third parties such as insurers.
Ubisoft, the French video game giant, for its part, launched its Quartz platform at the end of 2021, allowing players to buy, resell or trade their avatar and the objects used in the form of NFTs. In addition, the company “operates nodes on various Proof-of-Stake networks such as Tezos, Ultra, and Flow, and continues to learn with startups within the Entrepreneurs Lab program,” which has been established at Station F, a spokesperson said. A program that Sorare supported, while Ubisoft invested 6 million euros in the Dogami project.
EDF and Casino, leaders… of Web3!
The Casino Group also plays the playing card by handing out NFT avatars to Club Leader Price customers, earning them discounts that can be increased by playing The Sandbox, a metaverse in which the distributor has purchased a virtual land. “We want to be ready when these topics become mainstream. Our job is to give value to the land, but also to the brands that occupy it, by offering interesting experiences to customers, in real life or in the metaverse,” explains Nicolas Joly, President of Casino Immobilier. .
But using the blockchain goes beyond gaming: “We sold [vraies bouteilles de] classified wines, ensuring preservation and allowing owners to keep only the NFTs, which guarantee ownership of the bottles,” explains Stéphanie Zolesio, General Manager of Casino Immobilier, announcing the launch of certification training for group employees. find out about Ownest, a traceability specialist created by the distribution group, or Lugh, a subsidiary co-founded with Société Générale to create a euro-backed crypto asset, transforming payment and loyalty programs.
And if the “SoGé” revolutionizes the banking sector with its subsidiary Forge, what about Exaion, a subsidiary of EDF that gives a second life to the group’s supercomputers and manages nodes on Ethereum for its clients? “It focuses on the blockchain and high-performance computing market and responds to a double problem: the impact, as EDF’s electricity is 98% carbon-free, and the sovereignty, while it is essential to maintain control about the servers that hold our data,” explains Julien Villeret, director of innovation for the public group, who is convinced that digital twins, blockchain, augmented and virtual reality and AI-generated imagery will revolutionize our daily lives , in a “not so distant” future.